Brief: To brand an urban gardening company in East London for two green fingered enthusiasts who love the art and science behind horticulture.
Key Words: Quirky, Community, Fresh
Concept: A community that brings the outside in and the inside out.
From the creation of two personas I found that the similarities they shared were that they are more introverted in the sense of keeping to themselves and going along with their day and enjoy being alone. However they weren’t apposed to the idea of being a part of something.
I decided that the idea of bringing the inside of the customers out of their shell and taking the outside world of nature into this small section in the city would become my concept and assist in the creation of the brands name, Ecotone.
The word ecotone is defined as a region of transition between two biological communities.